In 2020, the owners of El Arriero - Downtown had reached out to me to provide an overall refresh for their current restaurant. Their branding was 10 years old and no longer reflected the essence of their restaurant. 

The approach involved capturing the vibrancy and authenticity of Mexican culture while infusing it with a modern twist. I explored vibrant color palettes and incorporated bold, eye-catching elements inspired by traditional Mexican art and patterns. These were applied to the restaurant's logo and menu design as well as other promotional items to expand their reach beyond the walls of the restaurant. By updating El Arriero’s branding, I aimed to create a visually compelling experience that resonates with both new and existing customers, while staying true to the rich heritage of Mexican cuisine.

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